We’ve Changed

As an agency we’re used to working on projects for clients. The process of rebranding meant we had to become the client and take an honest look at who we are. The exercise allowed us to rediscover what it means to be a creative agency in #yeg.

FREE was a baby born of a year-long conception. We knew we needed a change, but we also know that this had to be an intentional evolution.

We deconstructed our brand to figure out who we were, who we wanted to be and how we wanted to get there. The road has been a lesson in patience, teamwork and self actualization. Painful as it might have been at times, we’ve learned, better than ever who we are, what we’re good at and how to improve.

Yes, our name has changed along with the signage out front, as well as our business cards, letterhead, etc. But the way we approach our relationships and the way we approach our work has not changed – we’re just articulating it better.

That last bit may sound like hyperbole, but it isn’t. We know what we want now more than ever before, and through this rebranding process, we’ve figured out how to get there.

Sit down and talk with any of us. You’ll be able to sense how excited and proud we all are of where we’re at. There’s an energy here.

*Note ¹